about me
Lifelong learner, problem-solver, occasional AI whisperer. I take end-to-end product design seriously — from research and strategy to handoff-ready design, testing, and iteration. I simplify complex ideas, sweat the details, and play nicely with everyone. Yes, even engineers.
Over the years, I’ve led UX design projects for global B2B and B2C clients across well being, e-commerce, SaaS, finance, software, and gaming sectors — helping companies design smarter, sell better, and connect deeper. My work has driven tangible results: 416% SaaS sign-ups, 404% dating app revenue, 400% finance revenue, 178% B2B revenue, 165% software conversions, and 650% e-commerce revenue. Whether it’s optimizing user flows, refining conversion paths, or simplifying messy interfaces, I love bringing order and meaning to digital chaos.
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Outside of work, you’ll usually find me hiking with my family, reading Charles Dickens in a quiet corner, or, hopefully, making time again for my secret passion…
testimonials
Polina worked for us at Bidalgo as a graphic designer. She demonstrated seriousness, dedication, and the highest professional standard in her work.
Furthermore, she was adept at receiving feedback regarding the business performance of the materials she designed, and making all necessary adjustments to maintain a very high level of aesthetics and design while still creating assets that achieved the required business results. This is a balance that is exceptionally difficult to strike.
One of the aspects that truly stood out in her work was her ability to deliver high output in short timeframes while consistently preserving quality and professionalism.
In summary, we were highly impressed with Polina and her work, and thoroughly enjoyed our collaboration. I highly recommend her for any role she chooses to pursue.
(Translation from Hebrew)
Polina combines creative talent with a deep understanding of marketing and business — a skillset that I find incredibly valuable and rare, especially among freelancers. Her work is never just “beautiful” but always purposeful, driving conversions and revenue growth. She also impressed me with her ability to take on entirely new challenges — from writing interface copy and designing user flows to building app interfaces from scratch in a complex field like blockchain tech, where she had no prior experience. She quickly mastered the subject, brought sharp ideas to every brainstorming session, and consistently delivered effective, business-oriented solutions.
My highest recommendations go to Polina.
From the very beginning, she demonstrated attentiveness, professionalism, and a friendly approach: she responded quickly to questions, accurately grasped our wishes, and embodied them in the website and corporate style design with a minimum number of edits. Working with her was comfortable and effective, including interaction with programmers and the creation of supplementary materials, such as business card mockups.
In contrast to experiences with other contractors, where we had to wait weeks for a reply or faced formal and impersonal dismissals, the entire process with Polina was smooth and operational. She combines client care, expertise, and speed, making it possible to receive a finished product “from start to finish” without unnecessary trouble.
(Shortened translation from Russian)
Polina perfectly built a car sales website for me, strictly adhering to the timeline we agreed upon. The design is impressive, the work is highly professional with meticulous attention to detail, and most importantly—the final product delivers results! Highly recommended!
(Translation from Hebrew)