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UX Fix: shuttle service

goal

  • Improve user experience
  • Increase lead quality & conversion rate

my role

UX, UI, CRO Designer

  • Research & Strategy
  • Site Redesign Using Emotional Targeting
  • UX & UI improvement
  • Copywriting
stage 1

homepage

In this project, the main focus was on simplifying and decluttering. Sometimes you have to resist the urge to show off all your great offers on the first page. In this case, less is more. Too much visual noise can scare away some users, while others just procrastinate, staring at all those eye-catching banners. 

Decision-making shouldn’t take long. Veni, vidi, vici — came, saw… clicked.

Winner: Version A

In this case, informative won over personal, although I was betting on Version B.

before

after, version A

after, version B

stage 2

registration

I continue refining the process toward finalizing registration. My goal is to remove any obstacles and make the experience as smooth as possible.

step 1

step 2

step 3

step 4

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